Sneak Peek of Creative Exploration
Today, we met with Hubbard House to present our creative exploration. Our goal was to get them thinking differently about their brand by showing opposite directions. Should the tone be quite or loud? Should the imagery be literal or abstract? Should the identity be an evolution or a redesign? What concepts are most memorable? What options have legs?
By showing opposites, we created a visual sounding board to engage a conversation and inspire collaboration.
The final presentation was over 100 pages long, yet we wanted to give you a short sneak peek of snippets!
